Mājas Cēsīs Website Design: Curated Collection of Heritage Stays in Cēsis

Mājas Cēsīs is a Draugiem Group venture that transforms historic buildings in Cēsis into contemporary accommodation spaces, offering visitors an alternative way to experience the town through its layered architectural and cultural context.

The website was developed as part of a broader effort to unify the brand’s digital and physical experience. The goal was to move away from reliance on third-party booking platforms and create a self-contained ecosystem that could support direct bookings, curated guest experiences, and long-term guest relationships. This required translating the existing identity into a digital environment that could function both as a booking tool and as a narrative extension of the physical spaces.

The design approach was intentionally restrained, placing emphasis on existing photographic material as the primary visual layer. Rather than introducing additional visual complexity, the system was built around clarity, allowing imagery of the spaces to carry the emotional and atmospheric weight of the brand. The interface design follows a minimal structure that supports navigation, booking flow, and content discovery without interrupting the visual storytelling. The wabi-sabi philosophy underlying the brand informed the overall tone – favoring simplicity, material authenticity, and subtle imperfection over decorative elements.

Beyond the website, the system was designed to accommodate future expansion, including curated local experiences and additional brand touchpoints across different formats. The project marked the beginning of a long-term collaboration spanning over a year, during which the identity was continuously developed and applied across multiple initiatives. While the original identity foundation existed, the focus of this phase was to extend and operationalize it across digital and communication channels, ensuring consistency as the brand evolved.

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